Sitstar, the design-driven office furniture brand under Zhejiang Rundake KOHO Furniture Co., Ltd., is proud to announce its participation in NeoCon 2026, taking place June 8–10 at THE MART in Chicago. As the world's largest and most influential trade show for commercial interiors — drawing over 50,000 design professionals, 400-plus exhibiting companies, and thousands of new product debuts annually since 1969 — NeoCon represents the definitive global stage for workplace innovation, and Sitstar will be there at Booth 7-4130.
For Sitstar, this year's appearance carries special significance. NeoCon 2026 marks the brand's return to a platform that played a pivotal role in its global journey. In 2017, KOHO became the first furniture enterprise from mainland China to receive official certification from Chicago's design authorities and earn an invitation to exhibit at NeoCon — a historic milestone that signaled original Chinese office chair design had secured a central position on the international stage. Nearly a decade later, Sitstar returns not as a newcomer seeking validation, but as an established global brand with products in over 140 countries, 83 patents, a recently inaugurated 60,000-square-meter smart factory, and — most recently — a Gold Award at the A' Design Award 2026 in Italy for its headquarters architecture.
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Sitstar is excited to announce our participation in the NeoCon 2026 Exhibition, one of the world’s leading trade shows for commercial interiors, office furniture, and workplace innovation. We sincerely invite global distributors, project buyers, wholesalers, and industry partners to visit our booth and explore the latest trends in ergonomic seating and modern office furniture design.
Exhibition Information
Event: NeoCon 2026
Date: June 8–10, 2026
Booth: 7-4130
At NeoCon 2026, Sitstar will showcase a range of innovative seating solutions, including:
Ergonomic office chairs
Modern mesh office chairs
Executive leather chairs
Leisure seating collections
Training tables & chairs
New product launches for global markets
Discover the Future of Ergonomic Seating
As a professional office chair manufacturer and OEM/ODM seating supplier, Sitstar continues to focus on combining ergonomic comfort, modern aesthetics, and sustainable manufacturing. The exhibition will feature our newest product developments tailored for the European and North American office furniture markets.
Visitors will have the opportunity to experience:
Innovative ergonomic chair designs
Lightweight and stylish office seating solutions
Sustainable materials and advanced manufacturing
Customization and ODM cooperation opportunities
Seating collections designed for modern workspaces
Strengthening Global Partnerships
NeoCon is more than an exhibition—it is an opportunity to build long-term business relationships and explore future cooperation. Sitstar warmly welcomes:
Office furniture distributors
Commercial project contractors
Importers & wholesalers
E-commerce furniture sellers
Brand partners seeking OEM/ODM manufacturing
With strong production capacity, international certifications, and continuous product innovation, Sitstar is committed to providing reliable, high-quality seating solutions for global partners.
More Than an Exhibition: A Partnership Platform
NeoCon is, at its core, a relationship-building event — and Sitstar is approaching this year's show with that conviction at the forefront. The brand extends a direct invitation to several key segments of the global commercial furniture supply chain:
Office furniture distributors seeking design-led, certified product lines with reliable supply chain backing
Commercial project contractors requiring specification-grade seating with full compliance documentation
Importers and wholesalers evaluating long-term manufacturing partnerships in the mid-to-premium segment
E-commerce furniture sellers looking for differentiated, design-forward products suited to online retail channels
Brand partners exploring OEM/ODM manufacturing opportunities with a factory that holds BIFMA, ISO, and eco-standard certifications and delivers a five-year warranty as standard
Behind this invitation stands a manufacturing reality that differentiates Sitstar from both boutique design studios and commodity-focused producers: a 41-person international R&D team developing seven new chair designs annually; monthly production capacity of one million office chairs; complete in-house control over injection molding, assembly, and quality assurance within the newly operational smart factory in Anji; and a distribution footprint spanning North America, Europe, South America, the Middle East, and Southeast Asia.
Meet Sitstar at Booth 7-4130
We look forward to connecting with industry professionals from around the world and sharing our latest innovations in ergonomic office chairs and workspace seating solutions.
Visit Sitstar at Booth 7-4130 during NeoCon 2026 and discover new opportunities for collaboration and growth.
The arc from 2017 — when KOHO first earned Chicago design certification and debuted at NeoCon — to 2026 is instructive. In that decade, the company transformed from a single-brand office chair manufacturer operating out of a rented workshop into a multi-brand international enterprise with an annual output value exceeding 320 million RMB. The launch of Sitstar in 2019 and Starlook in 2024 established a three-brand portfolio strategy — KOHO for broad-market office seating, Sitstar for trend-driven design-focused segments, and Starlook for premium leather executive chairs — each calibrated to distinct buyer profiles and market positions.
This NeoCon appearance is not merely a trade show booking. It is a milestone in a deliberate, methodical globalization strategy that Chairman Sun Mingliang has publicly framed as a five-year vision: extending Sitstar's customer coverage to every country in the world and building it into an influential global brand. The road from Anji to Chicago runs through 140 countries already. Booth 7-4130 at NeoCon 2026 is the next stop.
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